What are the benefits of animation?

As the average internet users’ attention span has decreased over recent years, brands have been forced to consider which marketing mediums are most effective in boosting brand recognition and recall. Here we discuss some of the reasons why animation can be such a valuable tool in ensuring a brand stands out to consumers and stays in their mind.

what makes a good website design

How Website Design Impacts Google’s Definition of Quality Content

Google’s John Mueller has emphasised the importance of website design for content quality, rather than simply making improvements of the text around E-A-T guidelines. We discuss what Google looks for in website design to influence their understanding of a website’s content quality, from image optimisation to page speed and the overall web design and layout presentation.