helpful content update

What Brands and Marketers can Learn from Google’s Helpful Content Update

With search engine algorithms constantly evolving, it’s essential for businesses to stay ahead of the game and understand the new trends in content ranking. Google’s helpful content update is designed to prioritise high-quality, helpful content over low-quality, unhelpful content in search rankings and aims to reward content that provides a satisfying experience to visitors, with significant implications for businesses striving to boost their online presence.

AI in digital marketing

AI in Digital Marketing – What the Future Holds

As technology advances, new tools and strategies emerge, revolutionising the way businesses connect with their target audience. One such game-changer is Artificial Intelligence (AI). With its ability to analyse vast amounts of data, predict consumer behaviour and automate various tasks, AI has already made a significant impact in many fields and we are starting to see the growing benefits of AI in digital marketing.

creative design

Unveiling The Biggest Creative Design and Branding Trends in 2023

When we look at the key creative design and branding trends of 2023, we see a response to the times we are living in. As businesses in all sectors are battling to survive and thrive in challenging economic, social and political times, consumers are not only seeking honesty and authenticity from the brands they interact with, but a sense of joy and escapism that contrasts with current events in the world.


How Midjourney is Helping Creative Agencies

Midjourney is a dynamic text-to-image tool that users AI to generate unique and high quality images from text descriptions. Designed for artists and creative professionals, it is a highly valuable tool for creative agencies to streamline their creative processes, improve their productivity and deliver outstanding results for their clients, from creative quick mockups, to generating eye-catching visuals for social media campaigns.

website redesign

The Real Cost of a Website Redesign – How Much Should You Budget?

As technology continues to progress and design trends change constantly, it’s easy for your website to become outdated. If your website is no longer as impactful as it once was, it may be time to think about a revamp. In this case, you will probably be wondering “How much does a website redesign really cost?”. In this blog we discuss what you will need to consider when redesigning your website and how much you may expect to invest.

strategic branding

Why Strategic Branding Matters in 2023

In 2023, the significance of strategic branding continues to increase. With competition getting even more intense and consumer expectations reaching unprecedented heights, it’s not enough to simply create memorable slogans and logos. Crafcting a consistent and unique brand identity is essential to stand out from the crowd and capture the attention of your intended audience. It’s more important now than ever before to establish a cohesive brand that sets you apart from your competitors and resonates with your target market.

Why is business strategy essential when analysing website performance?

We often find that reviewing the data and performance of a website is either not at the top of a client’s agenda or they aren’t analysing information that is relevant to helping them to grow.

As we know, information is power – tracking the performance of a website should be fundamental for your marketing and growth ambitions, to provide you with detailed insight data into how your website contributes to your business strategy.

creative designers

Working With Creative Designers To Eliminate Social Media Design Mistakes

The emergence of social media has transformed it into an indispensable aspect of our daily lives. It is no longer restricted to just maintaining personal relationships; it has evolved into a potent marketing tool for companies of all magnitudes. To engage with customers, boost brand visibility, and promote a business, it is essential to create stunning graphic designs and employ targeted social messaging. This is where collaborating with creative designers can be a game-changer.


The Advantages that ChatGPT can provide for Search Engine Optimisation

ChatGPT is an AI powered language model that uses deep learning to generate natural text, and it has the potential to benefit Search Engine Optimisation considerably. Leveraging AI capabilities, ChatGPT assists with the generation of targeted content and streamlines analysis tasks, saving businesses valuable time and resources, whilst maintaining the quality of the website content. Integrating ChatGPT into digital marketing strategies can help businesses stay ahead of the competition.

Cinema 4D Animation – How Ultra Realism Can Drive Your Brand Forward

Cinema 4D is a 3D modelling and rendering software that helps brands to bring their ideas to life, no matter how complex they may be. Cinema 4D can be used to create 2D and 3D motion graphics, visual effects (VFX), 3D visualisations, and even virtual reality. The ultra realism offered by 3D modelling offers many advantages to drive brands forward and attract target audiences.