With search engine algorithms constantly evolving, it’s essential for businesses to stay ahead of the game and understand the new trends in content ranking. Google’s helpful content update is designed to prioritise high-quality, helpful content over low-quality, unhelpful content in search rankings and aims to reward content that provides a satisfying experience to visitors, with significant implications for businesses striving to boost their online presence.
As technology advances, new tools and strategies emerge, revolutionising the way businesses connect with their target audience. One such game-changer is Artificial Intelligence (AI). With its ability to analyse vast amounts of data, predict consumer behaviour and automate various tasks, AI has already made a significant impact in many fields and we are starting to see the growing benefits of AI in digital marketing.
When we look at the key creative design and branding trends of 2023, we see a response to the times we are living in. As businesses in all sectors are battling to survive and thrive in challenging economic, social and political times, consumers are not only seeking honesty and authenticity from the brands they interact with, but a sense of joy and escapism that contrasts with current events in the world.
Midjourney is a dynamic text-to-image tool that users AI to generate unique and high quality images from text descriptions. Designed for artists and creative professionals, it is a highly valuable tool for creative agencies to streamline their creative processes, improve their productivity and deliver outstanding results for their clients, from creative quick mockups, to generating eye-catching visuals for social media campaigns.
As technology continues to progress and design trends change constantly, it’s easy for your website to become outdated. If your website is no longer as impactful as it once was, it may be time to think about a revamp. In this case, you will probably be wondering “How much does a website redesign really cost?”. In this blog we discuss what you will need to consider when redesigning your website and how much you may expect to invest.
In 2023, the significance of strategic branding continues to increase. With competition getting even more intense and consumer expectations reaching unprecedented heights, it’s not enough to simply create memorable slogans and logos. Crafcting a consistent and unique brand identity is essential to stand out from the crowd and capture the attention of your intended audience. It’s more important now than ever before to establish a cohesive brand that sets you apart from your competitors and resonates with your target market.
ChatGPT is an AI powered language model that uses deep learning to generate natural text, and it has the potential to benefit Search Engine Optimisation considerably. Leveraging AI capabilities, ChatGPT assists with the generation of targeted content and streamlines analysis tasks, saving businesses valuable time and resources, whilst maintaining the quality of the website content. Integrating ChatGPT into digital marketing strategies can help businesses stay ahead of the competition.
Cinema 4D is a 3D modelling and rendering software that helps brands to bring their ideas to life, no matter how complex they may be. Cinema 4D can be used to create 2D and 3D motion graphics, visual effects (VFX), 3D visualisations, and even virtual reality. The ultra realism offered by 3D modelling offers many advantages to drive brands forward and attract target audiences.
Whilst practically any website design will feature a main navigation menu, to provide a great user experience and encourage visitors to browse your website, ensuring your website also features a breadcrumb navigation is very important. Breadcrumbs are also important for SEO, contributing to faster page indexing, higher clickthrough rate and better search engine rankings.
To reach and engage as large a target audience as possible, synergy is vital for any online marketing strategy. Creative design is a crucial cog in not only ensuring that a marketing campaign is eye-catching and visually appealing across each channel, from website, to display ads and social media, but maintains a coherent brand identity and marketing message.