Whilst practically any website design will feature a main navigation menu, to provide a great user experience and encourage visitors to browse your website, ensuring your website also features a breadcrumb navigation is very important. Breadcrumbs are also important for SEO, contributing to faster page indexing, higher clickthrough rate and better search engine rankings.
To reach and engage as large a target audience as possible, synergy is vital for any online marketing strategy. Creative design is a crucial cog in not only ensuring that a marketing campaign is eye-catching and visually appealing across each channel, from website, to display ads and social media, but maintains a coherent brand identity and marketing message.
In this day and age, an online presence is vital for any business. Whilst organic website traffic should always be the goal, this takes time, and Google Ads and pay per click advertising provide the opportunity for instant traffic and increased conversions. Here we discuss the ways in which website design can influence your Google Ads strategy.
Google’s John Mueller has emphasised the importance of website design for content quality, rather than simply making improvements of the text around E-A-T guidelines. We discuss what Google looks for in website design to influence their understanding of a website’s content quality, from image optimisation to page speed and the overall web design and layout presentation.