Print plays a vital role in advertising, with high quality graphics being the key to getting your brand noticed in high traffic areas. Vibrant colours, creative design, a strong brand message and quality printing are all so important for a successful advertising campaign. Lithographic Printing was a primary form of graphic art throughout the 19^th century and is still widely used today. The process of lithographic printing is very different to digital print, both offering their own benefits.

Explore your printing options for high quality advertising below.

Lithographic printing involves using an inked image, transferring this from a printing plate across to a rubber blanket and then transferred back onto paper. This process of separating the graphic onto four separate printing plates, is referred to as a four-colour process. This involves combining yellow, black, cyan and magenta to produce a fully coloured print.

But lithographic printing for advertising is not limited to the four colour process. You can also involve spot inks to enhance your design.

For advertisements featuring large areas of solid colour, lithographic printing offers smoother colour without becoming pixalised.

Digital print uses modern tools and techniques, by adapting the four-colour process with electronic files and dots of colour. With relevant graphic design software on a computer, we can produce creative designs for your brand and send them straight to print. This will use ink or toner budget friendly, high quality prints.

There is a lot of preparation that goes into lithographic printing. Before the project can begin, the plates will need to be prepared. Then, once the printing is complete, you need to allow a few days for your work to completely dry. However, if you are looking for long lasting, vibrant prints they are definitely worth the wait.

On the other hand, for short-term advertising campaigns, digital print can offer a cost-effective option for teams requiring small prints within a tight deadline. Due to the set up and drying time of lithographic printing, it is much easier to go back and revise digital prints. If the first result is not what you expected, it doesn’t take long to repeat the process with a second draft.

Our creative team at Bluechilli offer a range of creative solutions, perfect for big and small advertisers. Whether you choose lithographic printing or digital print, we can guarantee stunning designs and high quality finishes every time.

To enquire, contact our team today.