Animation Digital Strategy Graphic Design Motion Graphics

Motion Graphics to Transform Your Digital Strategy

Motion graphics are animated graphic designs and can be short form, such as gifs, or in long form as animated videos. They take the still, two-dimensional form of graphic designs, and give them life through movement. With video marketing growing every day, the potential for using motion graphics in your digital strategy is huge.

Let’s talk through some the reasons why you should be using motion graphics to transform your marketing efforts:

Higher engagement and conversion rates

Your digital marketing strategy should aim to grab people’s attention and put your message across in a short amount of time. Video and animations allow you to communicate much more in a limited amount of time compared with text. Around 65% of viewers watch more than ¾ of a video, which is considerably more than the number of people that read through ¾ of text content.

Your audience is around 10 times more likely to share your content and engage with your brand when you post video content, than when you share your blog posts or post photos.

Animation makes your content more interesting

An animated video can make even seemingly boring topics seem more fun and interesting. For example, creating an animated video allows you to create a much more engaging narrative than still graphics, a lengthy blog post, or even a video of a person talking on camera. In the digital age, people’s attention spans are getting shorter, so it’s essential to think about making your content more interesting and eye-catching.

Motion graphics and videos boost SEO

YouTube is the biggest video sharing platform on the internet, and it is owned by Google. As a result, sharing your animated content via YouTube can give you a much-increased chance of Google front-page search results. YouTube and other video sharing platforms also allow you to add keyword tags to your videos to help people find them through search.

Highly shareable

Videos and animations are easy to share on social media, can be viewed on any device and offer highly user-friendly content, so they are much more likely to make viral content than other mediums.

Big return on investment

Motion graphics offer great value for money. Through generating more engagement and higher conversion rates than other content, motion graphics regularly outperform other digital marketing content in terms of return on investment.

Bring your digital strategy to life with motion graphics!

At Bluechilli, we can help you tell your story and bring your brand to life through character creation, gifs and animation. Users expect great visual content, so let us help you stand out from your competitors.

To talk to us about how motion graphics could revolutionise your digital marketing, call us today on 0121 359 1384, or contact us online. Come and visit us – we’re excited to work with you to take your brand to the next level.

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