helpful content update

What Brands and Marketers can Learn from Google’s Helpful Content Update

With search engine algorithms constantly evolving, it’s essential for businesses to stay ahead of the game and understand the new trends in content ranking. Google’s helpful content update is designed to prioritise high-quality, helpful content over low-quality, unhelpful content in search rankings and aims to reward content that provides a satisfying experience to visitors, with significant implications for businesses striving to boost their online presence.