In this day and age, an online presence is vital for any business. Whilst organic website traffic should always be the goal, this takes time, and Google Ads and pay per click advertising provide the opportunity for instant traffic and increased conversions. Here we discuss the ways in which website design can influence your Google Ads strategy.
Google’s John Mueller has emphasised the importance of website design for content quality, rather than simply making improvements of the text around E-A-T guidelines. We discuss what Google looks for in website design to influence their understanding of a website’s content quality, from image optimisation to page speed and the overall web design and layout presentation.